David Thornton, founder of A Better Choice Network Solutions, shares his unique transition from a 26-year career in law enforcement to the IT and cybersecurity industry (1:32 – 1:48). David emphasizes that his company’s core mission is to provide proactive, personal, and reliable IT support for local businesses, moving away from the traditional, rigid contract model that often leaves clients underserved (12:06 – 12:45). He provides crucial insights into digital security, stressing the importance of cloud backups over local USB drives (46:14 – 47:12) and warning against the risks of connecting to public Wi-Fi (42:07 – 44:00).
Alex Kreilich, co-founder of Crylick Creations alongside his wife Elise, details how their passion for woodworking and art evolved into a successful local business during the pandemic (3:05 – 3:57). Their company specializes in personalized laser-engraved products and custom merchandise for local businesses like Scout & Tag and Keel Farms (24:23 – 26:11). Alex highlights the benefits of working with local artisans, noting that their hands-on, face-to-face approach fosters better communication, faster turnaround times, and a genuine connection with the community (7:37 – 8:04).
Both guests reflect on the importance of finding a purpose-driven career after previous long-term professional chapters (9:10 – 9:51). The conversation serves as a testament to the thriving entrepreneurial spirit in Lakeland, showcasing how small businesses prioritize relationships and community impact over purely transactional interactions. Whether it’s securing a company’s digital infrastructure or creating a custom gift, these entrepreneurs embody the dedication and care that define the Lakeland lifestyle.
